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FUTURA FAIR BEATING THE RECESSION

Futura Fair beating the recession!

The mood was upbeat at the recent Futura Fair which took place at the RDS, Main Hall Complex, August 15-17 with buyers and exhibitors reporting that they were looking ahead to 2011 with an open and positive frame of mind.

Ladieswear exhibitors reported a constant stream of quality Buyers attending with Gerard Burke of Gerard Burke Agencies commenting that Ôthere was a steady flow of customers at the Fair. Buyers that we contacted to see us there all came to our stand and placed orders.

Gina Bacconi, Libra, John Charles and Pomodoro reported a great response from Buyers to their respective collections and were very satisfied with the orders taken.

Grace McGovern of Michaela Louisa reported an excellent 3 days with quality orders placed by buyers.

A full RDS created a buzz on Sunday where a relaxed atmosphere prevailed and buyers were able to view collections with ease.

Richard Beale from Ouch Bags was new to the fair and reported. Ô We opened a couple of new accounts and were happy with the level of new contacts madeÕ.

There was no talk of a recession as buyers placed orders and were optimistic that even in a difficult economic environment, business can continue.

There was a strong contingent of exhibitors from Fashion City this season which encouraged everyone to work together for the benefit of the industry.

This season, a new feature of the show was the introduction of Fashion Clinics, presented by Greg Canty, from Fuzion Communications, a PR and marketing company. He spoke about the importance of retaining customers, acquiring new business and the importance of having an online presence through the medium of Facebook, Twitter and having a good website for your business. These talks were well received by visitors to the show and all went away with invaluable tips.

Accessory exhibitors were encouraged by the quality of buyers at Futura and featured lots of new brands such as Mywalit and Jimmy Crystal . Buyers welcomed the return of Pilgrim to Futura who were happy with the overall quality of buyers and willingness to write orders.

On Sunday evening, Futura Fair hosted a drinks reception at 6pm with The Swing Singer entertaining the crowds with old time classics from Dean Martin and Frank Sinatra. The weather was magnificient and everyone moved outside to enjoy a well-earned drink in the sun after a great day of business.

Futura Fair 2011 February edition will take place consecutive weekends after Pure and Moda and ensure that buyers requirements are well catered for.

Futura Fair taking place February 27/28, March 1, 2011 in the RDS, Main Hall Complex, Ballsbridge, Dublin 4.